Healthcare branding & website studio · Boston
A practice website has one job.
Make the right patient pick up the phone — or book the appointment. Pointed is a Boston-based studio that designs, builds, hosts, and runs branding and websites for medical practices. Healthcare only. No generalist-agency guesswork.
What we do
Brand it. Build it. Run it.
Brand & build.
Identity and website, designed together from the ground up: a clear brand and a fast, mobile-first site with the pages a practice actually needs — services, providers, patient information, directions — written to be found and easy to read. Weeks, not months.
Host & maintain.
We host it, secure it, back it up, and keep it current. New providers, changed hours, insurance updates, seasonal notices — handled without a ticket queue. There is no “contact your webmaster.” We’re the webmaster.
Run your marketing.
Google Business Profile management, local SEO, and monthly content — the recurring work that decides whether patients find you. Reviewed on a standing rhythm, adjusted by what the numbers say.
Focus
Healthcare. Only healthcare.
Pointed does branding and websites for medical practices — nothing else. We know how patients search, what they need to see before they call, and what a practice’s front desk lives with after launch. You get a studio that already understands your world, not one learning your industry on your dime.
How it works
Three steps. No mystery.
Brief
One working session. We learn the practice, the patients, and what the site has to do. You get a defined scope in writing before anything is built.
Build
Design and build in weeks, not months. You review real pages on a private link — not mockups, not abstractions — and we revise until it’s right.
Run
We launch it, host it, and stay on it: maintenance, Google Business Profile, local SEO, monthly content. You practice medicine.
Contact
Tell us about your practice.
A short note is plenty — where the practice is, what the site does today, what it should do instead. You’ll hear back from the people who’d do the work.